In case you missed our Continuing Education Seminar: The Client, The Contractor and You: A Love Triangle, presented by Josh Levinson, President of Artistic Tile at our Denver showroom, we’re presenting the high points in a three-part series-
Techniques to Take You From a Failed Love Triangle to a Happy Trio!
No one wants a failed marriage or a spurned ex- so do what you can to avoid pitfalls!
Our first topic from the love doctor is “Product and Contractor Selection”- How to Find that Match Made in Heaven!
1. Set Up Your Client and Product on a Speed Date
In order to choose an appropriate product, you need to first evaluate the clients’ lifestyle. Ask them (and yourself) these quick questions: Do they entertain? Do they have kids or pets? What are their expectations about the product? Are they wiling to care for it appropriately? Considering the answers to these questions will lead you the best marriage of product and client and move you closer to a satisfied client/ designer/ installer love triangle!

2. Love Your Sub and Your Clients Will Love You (and the Product!)
How do you find an installer who is your soul mate? Take the expert matchmaker’s advice: conduct interviews, check references, review portfolios, ask about their training, and determine their experience installing these specific materials. Remember, the lowest quote isn’t always the best quote.

3. Show, Don’t Tell, and Collaborate
Precise layouts and sketches help explain the designer’s vision to both the client and the installer. Set up a date between the installer, the designer, and the client to go over product layout, the transition of materials, electrical outlets in relation to borders, and placing unsightly cuts in least visible corners. Dry lying of product ensures proper placement and blending. With vein cut materials, pay attention to the orientation of veining in the design. Client involvement at layout is absolutely critical.

4. Harmonious Relationships
Wet stone will look darker than samples- make sure the client and contractor know that product must be dry for the end user to evaluate the look properly. Materials must be clean to ensure proper bond. Dirt is a bond breaker.

5. Trust: The Bond of Every Relationship
The client has to find a designer and contractor that they trust and express their vision fully; the designer must translate their design inspiration to the contractor completely, and the contractor- the steward of this project- has to bring it to reality.
Stay tuned to As The Tile Turns for the next segment, Get to Know Your Contractors Products.